Everything is a trend now, right? Being fit is totally IN today. Being a dog-lover, using statement t-shirts, being a feminist… Doing cross-fit, hugging trees, are today’s IT things. Being an ethical shopper is not an exception to the rule. It is great that people want to do good things for their bodies and our planet. But something makes me worry. That is that this trendy wave remains a trend and sometime soon, people would forget about it.
Being educated not only means knowing what to buy or not. It’s to also be aware and question brands and products that you already consume. Look into their value chains, where they fabricate their products, what ingredients and material they use, etc… Also, it is really easy to be fooled by good branding but get a good understanding of what you are getting. Don’t fall for marketing tricks that can make you think that a product is human/earth friendly when it is not.
Choosing ethical fashion is not easy. It is less practical, it sometimes is more expensive and also it requires a lot of education on the subject. This is also one reason why people don’t choose being an ethical shopper or why after a while they drop the idea. But I think that the best way to keep on supporting this movement is by making it part of our lifestyle.
One way of making sure that trend remains as a lifestyle is being truly educated. There is a lot of research available one click away from you. There are many documentaries, magazines and individuals committed to this cause. It only takes some of your time to engage and understand this movement and the impact it can have on the lives of many.
Only by being educated and questioning consumers we can make sure that the trend of being an ethical shopper can become a lasting movement. Leading by example and with coherence, many more will become part of this life changing trend.
I was born in Guatemala, I’m in love with life, with colors, with art and with exploring and learning from this world. I’m a firm believer that passion is what make things beautiful. I’m interested in alternative education, performing arts, women empowerment and dogs. I worked on the fashion industry for a while, even though I love it, I always felt I was lacking a why, a purpose. This is why I now work at Wakami, telling stories and changing the reality of my country one character at a time