Silvana and Cris, tell us a little about yourselves. Where are you from? What do you do? What inspires you?
Describe Designery in one word:
What are the biggest challenges when it comes to working with branding, design and communication?
To get the customer to understand that, as everything changes in this world, so do the brands and the market. Everything evolves so fast that if you don’t ride the wave, you’re left behind and even worse, forgotten. Customers tend to marry the idea of their brand as something eternal. That’s our biggest challenge: to break that kind of “feared” mindset. We do that by bringing out their bold side through innovative yet, simplified ways. Ways to communicate the brand and connect it with the audience.
What is your passion? What excites you most about your work?
Simple: bringing brands to life. For us, every brand is a new Universe. It’s a new opportunity to experience the journey of identifying what goes and what stays. to design a strategy, to give it a voice and to make an unforgettable experience for the client. It’s an exciting job because we get to do different things everyday, and things that we enjoy and love.
What is your dream for the world? What message would you like to share to our audience who are also dream-chasers?
How did you begin with Designery? What is your biggest achievement as a company?
What is your dream? Where do you see yourselves in the future?
Our dream is continue to make Designery grow by building a solid team and solid brands. To show the world that Guatemala has talented people, high-end design and communication services. In the future, we see ourselves still hustling, working on what we love. Changing the perception of branding, breaking the rules to build new ones. Being bold, active and participative to set the bar high for ours and the next generations to come.
Check out more of our Dream Chaser stories! They’re as interesting and inspiring as this one! You will surely enjoy them.
*images of their work obtained from their Behance web page