Lia, tell us a little about yourself. Where are you from? What do you do? Who was Lia before the development of Lia Cohen?
What is your biggest achievement with Lia Cohen? What differentiates your brand from the rest?
I want to start off by saying that I am extremely grateful for having Maria Cristina by my side. Since the very first time she got a glimpse of my work she was passionate about all the things we could do. She pushed me into putting this dream to work and right from the start our business took off for the best. I say this because I think it’s important to realize that this is not a one-person job. It takes collaboration and an incredible team to create what we have now.
I’m truly convinced that what sets us apart from the rest is that we believe in what we do, how we do it and the people behind it. We decided, with Maria Cristina, that it was important to have the whole supply chain and fashion cycle of our brand under the same roof. This way we ensure everyone is treated well, working under optimal conditions. We want to have total control of where our fabrics and everything else comes from. Most importantly, we always want to remain enthusiastic about what we do. That way, we can transfer that onto our clients. At the end of the day, for me, it’s more about a sentiment than it is about the material product.
What is the thing you enjoy the most about your work? Where do you see yourself in the future?
I love the creative part the most. It’s also what I consider I can do best out of all the little aspects of growing a fashion business. Transcribing my thoughts and sentiments into imagery and presenting mood boards to my lady team is what I like. This way, they share my vision for each collection and get inspired to work towards creating and making it come to life.
I do have to say though, building a brand from the ground up has given me a whole new perspective. It has taught me a lot about finances and business as it it. It’s something I never thought I’d have to take on, but it has definitely inspired me to grow in that area and be aware of how much more there is to learn still. In the future (and since the very beginning) we just want to keep on working towards building a global brand that represents Guatemala in a big way. We want to make LIA COHEN a life-long established brand that transcends through art and time.
What is your dream for the world? What message would you like to share to our audience?
How did you begin with Lia Cohen? What was the spark that inspired you?
LIA COHEN began in the teeny tiny comfort of my living room and apartment space, believe it or not. It sure has evolved. My dream is to lead a successful business to create jobs and bring the right opportunities to every individual involved in our brand. The spark that started it all is the legacy that lives in my heart for what my family and the people around me has done. It is that same legacy that I want to leave behind for my son, Noah, to follow.
And why fashion? fashion is what I went to school for and it’s all I’ve ever known. Maria Cristina Acquaroni is my current partner. She and I, just wanted for this vision to challenge the fashion industry in Guatemala to become a reality. This is exactly why I took the risk of building LIA COHEN. When it really comes down to it we truly believe in providing our country with new and fresh opportunities and we want to create this by doing what we know best.
What are the biggest challenges when it comes to working in the fashion industry, developing a new brand and at the same time, becoming a fashion icon?
What is your dream? What’s the source of motivation that continues pushing you on pursuing that dream?
*images provided by Lia